Are you a marketing manager who is swamped with content writing needs?
Um, does the bear live in the woods?
Odds are that you’re always playing catch-up to generate the blog posts, newsletters, trade articles, and white papers that would really connect you with customers and some great leads. But you might still be hesitating about bringing in a freelance writer like me to help generate some of your content. How could a freelancer possibly get up to speed on your products and customers? How could she understand what makes you special? Wouldn’t it just be more trouble than it’s worth?
The truth is that it’s all about communication—the very thing that got you where you are today. Here are a few ideas about how to find the right freelancer for you.
- Have a chat about your company’s values, goals, and objectives and see if he or she gets it. The same freelancer that fits a hip downtown company creating apps may not be the right fit for your 50-year-old family-owned manufacturing firm, and that’s OK.
- Look for someone who asks the right questions. When I first meet a new prospective client, usually by phone, I ask a lot of questions, such as “What is your first project? Who is the target audience? What are their hot buttons? What’s unique about your product or service? Who is your competition?” and many more. When the freelancer asks good questions, you can be sure that their quote or estimate for what it will take to do the work is well informed.
- Look for a long-term asset. Companies often make the mistake of looking for the cheapest way to solve a short-term problem. By doing so, you’re missing out on the best part of hiring a freelancer, and that’s developing a long-term relationship with someone who understands your business and is as loyal as any employee. Plus, because they generally work with multiple clients, your freelancer is likely to be exposed to approaches, ideas, and ways of thinking that you may not have considered.
- Embrace the difference. A freelancer is a different animal from your employees. Freelancers are entrepreneurs who have voluntarily assumed the risks and rewards of running their own businesses. You’re bringing in a person who is motivated and innovative. It also means they may be booked at times with other clients. When you find a great freelancer, consider a retainer fee for the hours you need each month, or work together on a communication plan to make sure she can always jump in and help as needed.
With good communication and clear direction, bringing a freelancer into your team may feel like the best decision you ever made. Want to know more? Give me a call. I’d love to see your project on my summer calendar.