Content Marketing, Cultural Heritage, Writer's Life

Making an Impact

When you’re busy, it’s easy to get so caught up in the details of what you’re doing that you forget the whole reason you’re doing it. Recently I was looking back on the customers I’ve served the last year or so, and it was fun to thinking about making a difference.

I’m a pretty practical person with a lot of experience in traditional businesses. Most of my work comes from companies that offer IT solutions that solve practical, real-world problems from detecting fraud to checking out library books to managing local elections. As you can see, the end users of these solutions are experts in their fields, not computer geeks. My actual customers are usually marketing managers and directors in charge of content, marcom, or demand generation. They need to offer these end users real, substantive information, and the projects are usually pieces like white papers, case studies, or trade articles.

However, IT companies are not the only organizations that need writers. Because of my unique background in the cultural heritage arena, this past year I did two major projects for government. My largest single project of the year was writing a very extensive e-commerce catalog for a public museum. I also did a large research project for the 100th anniversary of the Texas Department of Transportation. My government customers have varied titles, but are concerned with outreach that is accurate, inviting for the public to read, and controversy-free.

Finally, I work on book projects, which I’m hoping to expand in 2017 and beyond. I worked closely with an old Austin family to create a corporate history of a legacy Austin business—a great project for a company anniversary or to celebrate the retirement of a founding executive. I also contributed research and editorial services for several book projects. Want to propose or submit a chapter to a business anthology? I can help with that, too.

As a one-person shop, I can generally handle only about 3-5 clients at any given time. I’m currently scheduling into the summer and looking for 1-2 new clients. I’d love to talk to you about your writing needs.

Today’s laugh:

Photo Mar 09, 6 32 05 AM

 

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